Official Start: STAHLGRUBER and PV Automotive launch innovative garage concept
The Castrol premium garage concept will be launched immediately in three pilot regions: Berlin/Brandenburg, Munich, and the Ruhr area. A strong lubricant trademark familiar to drivers throughout the world, clever system solutions, and customized tools - Castrol AUTO SERVICE supports and assists independent premium garages and is setting the standard for garage processes and the future of car repairs.
Partner companies are provided with all types of assistance in marketing, financing, recruiting, and personnel development. In addition, to the management of the garage processes, the concept will provide the digitalization of the participating garages.
The garage concept is based on a strong partnership: Between the locally established partner companies with high expectations, the lubricant trademark Castrol that drivers know and love, as well as the leading parts distributor and system provider, STAHLGRUBER and PV Automotive.
The garage concept of PV, STAHLGRUBER and Castrol offers a host of advantages: Digitally supported vehicle check EVHC, Online marketing tool, Social media support, Online directory manager, Technical support, Standardized garage processes, Online portal “CARAMA” / “BayConnect”, Digital workflow management tool “MechAssist”, Castrol AUTO SERVICE app, Recruiting support, Financing support and Striking signs.
“Castrol AUTO SERVICE is an innovative garage concept with which independent garages can achieve the quality and service level of dealer garages without losing their personal charm. With the strong Castrol trademark at its side, garages can take the important step toward digitalization and wow their customers with high-quality, modern service. That’s how service is done”, explains Dr. Holger Hättich, Managing Director at PV Automotive and Head of Marketing & Product Management at STAHLGRUBER.